Australia, the land of secrets: White Ribbon’s latest campaign
Have you seen this ad from White Ribbon about violence against women in Australia? I was up late watching the teev on Friday night and I barely took notice of it, in a ‘oh nice tourism vistas, guys’ kind of way until the subtle scene change and voiceover halfway through.
It’s certainly a different approach in awareness-raising, and one of the things I like most about it is the subtlety in the message. Australia’s hidden secrets, hey? It’s not all isolated beaches and sunset strolls.